Content marketing has exploded in popularity over the last few years, and this trend shows no signs of slowing down anytime soon. With both businesses and individuals creating more content than ever before to grow their brands, shares, likes, followers, leads, etc., it’s vital that you create something that gets people talking—and ideally keeps them talking about you long after they’ve consumed your content! So how do you do it? By following these seven tips for creating viral content!
1) Choosing a subject
Research is absolutely critical to writing content that connects with your audience. Just as you wouldn’t jump on a stage and try to act without knowing your lines, you can’t expect your blog posts to go viral without knowing what issues move your target audience. Go out there and talk to people. Don’t just sit behind a computer screen—go talk to real people about their real issues! Once you know what they care about, then you can write something that resonates with them on an emotional level. Remember: Just because they’re online doesn’t mean people don’t have feelings!
2) Creating a structure
A viral piece of content has one thing in common with a skyscraper: its very foundation. When you look at a successful viral blog post, such as 20 Photos That Will Restore Your Faith in Humanity by Humans of New York creator Brandon Stanton, you’ll notice that it has an incredibly structured set-up. Stanton begins his post with a story about one person he encountered on the street. He then moves into another story about someone else he met.
3) Encouraging engagement
If you want your content to spread far and wide, you’ll need to write it in a way that encourages engagement. You can do so by including an open-ended question at the end of each blog post or web page. This kind of content is known as call-to-action material, and it’s designed to get your audience thinking about your topic—and writing comments or participating in other ways.
4) Writing compelling headlines
Your headline is arguably one of your most important tools in creating viral content, and it doesn’t always have to be clever or fancy as detailed in CoRepo. A simple and straightforward headline will do just fine—it just has to be interesting enough to get readers to click through.
5) Writing short paragraphs
Now, don’t get me wrong: I love long-form content. It can be incredible when it’s done right—and you don’t have to write a 5,000-word epic poem on your product to do it right. In fact, a single paragraph can be a perfect vessel for a beautifully written piece of viral content. The key is using short, punchy sentences and engaging visual imagery to grab people from their social media feeds or email inboxes.
6) Adding images
It may seem obvious, but including images in your posts can help them go viral. There are many sites with free images available to use in your content, and if you want to get really creative, you can also make your own. But don’t just slap an image into a post because it looks pretty or you have one sitting around—it needs to relate to what you’re writing about.
7) Publishing on social media platforms
If you’re wondering how to create viral content, consider publishing your posts on social media sites. Social media is a great place to share your blog posts and other forms of content in an easy way. If done correctly, you can reach a very large audience in a short amount of time—especially if you publish your work when it will be most relevant. For example, news organizations often post breaking news stories on social media when it happens so they can get more viewers/readers.