Social Media

Social Media Channels To Consider For Your Influencer Campaigns

You might be overwhelmed by the sheer number of social media influencers and channels available today if you are new to influencer marketing. It’s not surprising that new apps are constantly being developed in a digitalized world. With a growing number of people spending more time on their phones than ever before, it is no surprise that we have so many social media platforms. We’ll be taking a look at some of the most effective platforms for influencer marketing and we will show you how to use them.

Instagram

We can see why brands are using Instagram to promote their influencer marketing campaigns, with 81% users searching for products and services. Instagram is the most used social media platform for influencers due to its visual nature. Instagram Shopping is a great feature that has helped the app grow in e-commerce.

You can find Instagram Influencers in a variety of categories, including fashion, beauty and lifestyle. Instagram offers many media channels that you or your influencers can use. Let’s look at another type of influencer to use some of the most popular channels on Instagram. 

Heepsy helps you find Instagram influencers

When it comes time to launch a campaign with Instagram influencers you must search for influencers who align with your brand values. Heepsy allows you to search using dedicated filters, making the process more efficient. Here’s an example of how to search by selecting “Instagram” from the top dropdown menu.

YouTube

YouTube is a platform that allows influencer marketing. YouTube’s main focus is on video content. To ensure you are doing it correctly, this takes some time. It’s worth it, even if it takes a little more effort.

You will find that YouTube Influencers come from many different categories. Some are similar to Instagram and some are slightly different. YouTube is a popular platform for influencer marketing because of the variety of content you can post. Influencers often create videos that demonstrate how to use a product, including a tutorial, unboxing, full review, or other types of content.

Gaming is where you will find the most influential YouTubers, and this is unlike Instagram. Gamers become part of a community where influencers can be trusted and users can get recommendations and opinions from them. PewDiePie is the top YouTube influencer, creating many sponsored videos. He uses technology products to help with his gaming.

This particular influencer caused a lot of controversy due to his content touching on politically incorrect topics and using non-family-friendly languages. He is still the most popular YouTube influencer and has a large following. Even though an influencer might not be suited for certain brands, it is possible to find them perfectly suited for your brand if you do your research!

Heepsy helps you find YouTube influencers

Heepsy is just as efficient in your search for YouTube influencers as Instagram. Instead of selecting “YouTube” from the dropdown menu, select it as shown below.

TikTok

The most downloaded app at the end of 2021 was this emerging platform. We can see why! TikTok lets users create 15-second videos and add effects and music. This platform makes it feel more natural and authentic, and encourages creativity. It seems to have adapted well to influencer marketing.

Because there is something for everyone on the platform, influencers come from many backgrounds. TikTok alters the page’s for you page so that users only see videos that are relevant to their interests. Foodies are a community that has taken full advantage of the app, sharing many types of content. We are often seeing step-by-step baking or cooking tutorials.

TikTok being such a popular app, it is currently adding influencer marketing platforms to their search platforms. Keep watching, because soon you will be able to search for TikTok creators using Heepsy!

Twitter

Although you may not hear as much about Twitter influencers these days, that doesn’t mean they should be completely ignored in your influencer marketing campaign. We have already mentioned that influencers’ followers are more likely to be loyal on different social media platforms. If you’ve worked with Instagram influencers before, they might also be following you on Twitter.

Twitter is more popular among a specific type of crowd, primarily millennials and Gen Z. Twitter can be used by influencers to share tweets from your brand or to post photos or videos. Twitter may be the right platform for your brand, depending on your campaign goals and target audience.

Heepsy makes it easy to find Twitter influencers. First, search for influencers using the Instagram and YouTube methods. Next, select the Contact filter and then choose ‘Twitter.

Conclusion

We would recommend influencer marketing to help boost your marketing strategy for the year, whether you have a specific KOL in mind, or need to discover what’s available. However, it is important to research which social media platform works best for you. A 2021 influencer marketing campaign can help you achieve your goals. However, we recommend Heepsy as a platform that helps you find the right influencers for your brand.

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