In the real estate industry, meeting the right people and finding the right buyer is of utmost importance. In this day and age, when there is competition at every corner, every real estate agent needs to up their game. To do that, estate agents need to understand their target audience, advertise their services to that target market and essentially, they need to be known and recognised in their field of work. Here are 10 tried and tested real estate marketing strategies that will help estate agents attract qualified buyers.
1 Create a professional website
As the saying goes, first impressions matter. Most potential buyers look for estate agents online – that is why your website needs to be top-notch! Be it for an agency or an individual agent, a professional website is very important. There are two aspects to keep in mind – functionality and design. The website needs to be user friendly, it needs to be easy to navigate, it should be well-designed and it should showcase all your past work and current listings.
2 Start a blog
Buyers and sellers always have a hundred questions they want answers to – they usually look for answers online. So, by creating an informative and relevant blog page, be it a separate blog or a blog page on your website, you will be able to showcase your experience and intelligence – two important qualities in every estate agent.
3 Use SEO keywords
Be it for your website or your blog, make sure to use SEO keywords. Search Engine Optimised keywords basically allow your page to come up higher on Google searches which in turn creates more brand awareness and increases traction. By using the right keywords, you will be able to reach out to your target audience.
4 Try lead generation tools
In the real estate sector, finding the right client is very important. For an estate agent lead generation is just as important! By using lead generation tools, you will be able to create brand awareness, improve brand visibility and drive traffic to your website. The more potential buyers on your website, the more clients you will have. In this day and age, lead generation is one of the best ways for an estate agent to find qualified buyers.
5 Ask for reviews
Think of this as a passive way of marketing yourself and your agency. Once you have successfully completed a sales transaction, ask your client to write a review on Yelp or any other platform that you feel your target audience will use. Before getting in touch with estate agents, most buyers and sellers look at referrals online. If your reviews are good, buyers and sellers will feel more confident about your work!
6 Advertise on social media
Use advertisements on social media platforms such as Instagram, Facebook and LinkedIn to attract your target audience. You can advertise your services, upcoming listings, current listings and so on. When you advertise on social media, be sure to understand your target audience and direct your advertisements to that audience. You can also use Google Ads and Google Analytics for large-scale marketing.
7 Hire a marketing agency
If you feel you do not have any idea about marketing, why not hire a marketing agency? Be sure to hire a company that has experience in real estate advertising. There are so many companies that specialise in estate agency marketing, so be sure to speak to multiple companies before deciding on the one that you feel is the best fit for you.
8 Create virtual tours
Due to the pandemic, people prefer to look at listings online from the comfort of their homes. Use online tools and video software to create 360-degree virtual tours of your listings – that way, people will be more included to view your listings as opposed to regular listings with photographs. You can also include virtual video tours on your website to make your website stand out.
9 Create high-quality content
In the digital marketing world, content is king. If you want your brand to stand out, you need to create high-quality content. This could be in the form of unique infographics, detailed captions, high-quality pictures, virtual video tours and so on. As long as your content is original and innovative, you will be able to reach your target audience and stay a step ahead of your competitors.
10 Send out email newsletters
While this may seem very conventional, email newsletters are the best way to keep potential clients informed of your current and upcoming listings. You can always attach blog links and interesting posts in your newsletter which will make the content more relatable and informative.