Does your company have brand ambassadors?
If not, you’re leaving money on the table. The benefits of having brand ambassadors are well documented: they give your business a human touch, expand your target market, build your company’s social presence, and more.
While many businesses will go to great lengths to recruit top brand ambassadors, they often forget or ignore the fact that sometimes the best ambassadors are already on their payroll. That’s right. Employees can be your best brand ambassadors.
And the best bit is you don’t have to make this role their responsibility – at least not directly. Read on for subtle ways you can make your employees your most dedicated brand ambassadors.
Provide an Ideal Work Environment
A 2019 survey established that over 55 percent of employees prioritize workplace culture. Yes, they want to be paid competitively, but given the choice between a work environment that allows employees to thrive and a hefty salary but in a company with a terrible culture, many would choose the former.
As such, one of the most effective things you can do to make your employees your brand ambassadors (or at least give yourself a good shot at it) is to provide a conducive work environment for them.
Developing an ideal work environment isn’t just about setting up an office in a fancy building and providing fancy infrastructure. A big part involves setting organizational policies that support the creation of a positive workplace where diversity, equality, and fairness are the core pillars.
An ideal work environment begets happy employees who’re content with their jobs. Such an employee is likely to spread a good word about your company.
Invest in Employee Happiness
Providing a positive work environment is a good place to start when you want to make employees happier. Don’t stop there. There’s more to do if you want to sustain their happiness.
For instance, prioritize their work-life balance. If you have been an employee before, you know how difficult it can to be find time for your personal/social life when you spend most of your time working. Taking steps like offering paid vacation and allowing employees to work remotely at least some of the time goes a long way in improving work-life balance, which in turn increases their happiness.
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It goes without saying that a happy employee can represent your company positively.
Give Them the Tools They Need to Be Effective Brand Ambassadors
When you have full-fledged ambassadors, there are tools you will provide them so that they can do their job. For example, you’ve probably seen smartphone manufacturing companies give free devices to their brand ambassadors.
As a small business, you may not have the capacity to give your employee free products, but there are other cost-friendly options that are just as effective – if not more. For instance, have you thought about company merchandise like cool t-shirts and hoodies?
These items don’t have to be free giveaways. When you have an employee swag store, your people will be able to purchase company merchandise at friendly prices. When they rock the swag, they’ll effectively be serving as brand ambassadors!
Turning Employees into Brand Ambassadors Isn’t That Hard!
In today’s modern times, turning employees into brand ambassadors might sound like an impossible mission, but it’s not. As long as you know which knobs to turn, you have a chance of making even the most reluctant of employees a believer in your brand’s cause. Use these tips to your advantage.
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