The e-commerce journey is divided into many stages. It begins from product awareness to exploration to the purchasing process. The journey needs to be short so that the sales cycle can be kept smaller. If you add more steps in the process to close a deal the chances of having a bounce rate increase. There is a greater chance that the prospective may lose interest in your product. As the attention span of online visitors is shrunk reaching closer to that of a goldfish, it’s highly recommended to take steps that can create a more efficient journey. So, here is a descriptive guide to help you take 4 necessary steps that can ensure greater conversions.
According to the statistics, around 2.14 billion online shoppers are there globally whereas over 21.7% of visitors get converted to make purchases. This reflects the potential of the industry. Furthermore, the e-retail is predicted to go above $5.4 trillion in 2022.
When the industry is expanding so aggressively there comes a need to take improvised measures and follow techniques that can ensure greater outcomes. You need to create a robust journey for your clients that can help you achieve greater conversions. The e-commerce journey should be seamless and interactive. It should be comprehensive but not too lengthy that it discourages the buyers. So, without further ado, lets learn about the 4 main techniques to creating the buyer’s journey.
E-Commerce Website Navigation
The first step is to ensure convenience. You need to make sure that your website offers seamless navigation to the buyers. You should not add a cluttered design to your site that can create hurdles in navigation. You need to make sure that the store is programmed and coded in a way that it loads quickly and offer the fastest speed.
Moreover, when you create the interface, you need to keep the customer journey in mind. You need to make sure that they are directed towards the right direction. Your design should guide them making them reach the ultimate checkout counter.
Detailed Product Information
The next most important aspect is product description. Make sure that your product descriptions are detailed. You need to understand that in physical shopping, customers can touch, feel and even try the products. They purchase it after getting sure from every aspect that it looks good on them or is worthy of buying. However, online medium fails to provide that feel. Your words and the picture of your product can help the consumers understand what the product is about and why to get it. For instance, if your product is the SSD chemical solution, you need to tell where it is used and how effective the solution is.
You need to create interactive descriptions and details. You need to make sure that the description is precise with relevant terminologies. Make sure that your descriptions are SEO optimized. You have to use techniques that can make them accessible. Insert a high-definition image that shows the product from every angle. You can even go for product videos that rightly shows how the products and talks about its functionality.
Efficient Checkout Process
Cart abonnement rate has crossed 69.57% in 2021. There are many different reasons for the rise in cart abandonment. For some a lack of interest while for others availability of better options to shop from give rise to an increased rate. When you know that the rate has become so prominent you need to know certain measures that can impact the increase of sales and revenue generation. The first thing to offer is the exciting offers. You need to create exciting coupon strategy that can help in attracting the customers.
You need to offer promo codes and vouchers, everything that can increase the engagements and customer retention rate. Your checkout process should be made exciting by offering some checkout offers and surprise discounts. Next option is to make sure that the terminal has multiple payment gateways for added convenience.
The last aspect is to work on consumer advocacy. You need to share the word of mouth with your visitors and customers. You can present it in the form of user generated customers or reviews on the website to show how much valued your products are. In this way, you have to create a closed circle of clientele.
If you need to make sure that your ecommerce store prosper you have to follow the following techniques.