We are living in a digital world and regardless of the nature of your business, you need to create and an online profile and generate a strong digital presence and the best way to do that is hire a digital marketing agency. It isn’t enough to build a company website and hope for the best, rather you need a team of digital marketing professionals to put together an aggressive on-point digital marketing plan.
Here are a few digital marketing strategies to consider.
- Search engine optimisation – SEO is the art of boosting a website’s rankings within specific Google searches; there are a few strategies to help Google notice your site, which include keyword insertion and link-building. This is a great way to drive organic traffic to your website and SEO needs to be ongoing, due to the ever-changing nature of the web. Some SEO agencies boast that they can get you to page one, which might take a few months and would certainly generate a high volume of traffic. This is probably the most productive of the many digital marketing services that a leading digital marketing agency offers and if you would like to learn more about SEO, talk to an award-winning agency like King Kong.
- Social media marketing – SMM is something that every business should explore; A team of social media marketers can take control of your Facebook, Twitter and Instagram accounts and begin to build a large following. How is that achieved? Posting quality content on a daily basis and responding to comments are both strategies used by the professionals.
- Link-building – Links are critical in many ways; you should have many inbound links on the web, which is called outreach blogging; an agency has a team of web content writers who produce engaging blogs with well-placed inbound links to your landing page and these blogs are posted on independent blog sites with high readership. Google’s search engine likes all types of links, as long as they are valid (remove broken links), plus you can build a network of other businesses by sharing links and promoting each other. Click here for further reading on how digital marketing can help your business.
- Pay per click advertising – PPC can be very productive if you entrust a team of PPC marketers to manage your accounts; the great thing about Google Ads is you can set your own budget and with some professional help, you can generate a high return on investment. There are many variables when setting up a PPC campaign, which is why you need the help of a digital marketing agency.
If you would like to learn more about digital marketing here in New Zealand, Google is your best friend and can hook you up with an agency that can deliver results.