5 Things to Look For When Choosing Outdoor Business Signs

The quality and appearance of your business’ outdoor signage can drastically impact the success of your business.

An effective business sign will attract customers, build brand recognition, and even increase profits. No matter what type of business you have, if you’re looking to change something up for the better, it might be time to invest in some amazing outdoor business signs.

Do you want to learn more about how to choose the perfect custom sign for your business? If so, you’ve come to the right place. Here, we’re sharing everything you need to consider when ordering business signage!


How large do you need your business sign to be? If your business is a little further off the road, you’ll want to order a sign that’s larger than the standard size (of course, you’ll need to adhere to your city’s regulations). However, if your business is close to the road where onlookers can easily see it, you won’t need as large of a sign.


It’s important to consider the “theme” or aesthetic of your business so you can choose sign colors that help reinforce your brand.

For instance, if your business sells products that are simple, natural, and minimal, you would maybe want to go for soft hues or neutral tones when it comes to the colors of your sign.


Do you want your sign to feature lighting or even neon? Lighting will help attract customers to your storefront even after the sun has set, but it can also sometimes appear too flashy for certain businesses.

Have an idea of what you want your sign to look like before you order from any sign company!

4.Text Font

Again, consider your business’ aesthetic when selecting a type of font for your custom sign.

Big, bold lettering can make your business stand out, and cursive lettering could give your business a more elegant flair. The coloring of the text on your sign will also influence the aesthetic, so be sure to stick to a color palette that suits your business.


Make a budget prior to ordering your business signs. More minimal signs will cost less than signs that are bigger, brighter, and bolder, so if you have a tight budget, maybe a simpler sign will do!

While ordering a business sign can seem like a major investment, it’s important to remember how business signs can impact the success of your business in the long run.

Reap the Benefits of Outdoor Business Signs

It’s no secret that outdoor business signs can potentially impact your business’ success in a very positive way. If you have your own business and want to increase awareness and build brand recognition, it’s time to invest in some effective outdoor signage.

Did you learn something new from the information in this post? If you did, be sure to check out the rest of our posts about all things business and marketing!

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