Did you know that people only remember about 20% of what they read but 80% of what they see?
This is one of the many reasons why your website should have images. Your site is often the first impression a potential client gets of your brand. Therefore, it is important to make it as memorable as possible.
Choosing website photos can become an overwhelming task. However, it is a crucial step in the process of making a powerful website.
If you are looking to become an expert in choosing the right images for your website, you’ve come to the right place. Keep reading for the best tips.
1. Choosing Website Photos that are Relevant to the Content
Although using photos is an unavoidable step in web design, it is crucial to stick to images that align with the rest of the website content. An irrelevant photo will only confuse your audience, so it is better to go for quality over quantity.
A relevant image is a fantastic way to foreshadow what the text is about. This way, your audience will get an immediate clue of what your content is about, and will be able to decide if they are interested in what you have to offer.
2. Choosing High-Quality Photos
About 38% of users will stop engaging with a website if they don’t like how it looks. Therefore, every image you choose must have the best quality possible.
Usually, you can find high-quality stock photos that you can purchase for your website. If you need something more personalized, working with a professional photographer can help you get amazing images that perfectly align with your brand.
3. Editing Your Own Website Images
Another way to go about choosing website photos is to design your own images. There are many ways in which you can go about this.
First, you could make a photo grid and add your favorite images into a fun design. This is a great way to get a more personalized and original feel to your website.
You could also opt for creating illustrations or infographics instead. Both of these options are also great ways to get relevant and unique visual aids for your site.
4. Considering the Placement
A good place to start when choosing photos for your website is to determine where you’ll place them. Placement can be a determining factor for the type and quantity of the pictures you’ll need.
You can create a quick outline of your website pages and determine where pictures would have the most impact.
5. Choosing Images that Evoke Emotion
Humans act on emotion. Therefore, thinking about a person’s emotional journey when picking photos for your site can be a superpower.
Your images should always support your content, but if you can find images that not only support your ideas but also make your audience feel something, you’ll have a way more powerful site.
6. Thinking About Your Target Audience
When you start looking for pictures for your website, think about your target audience. People want to see themselves in the brands they support. Therefore, if you are using images with people on them, be diverse and make sure to always represent your target audience.
Ready to Reap The Benefits of a Powerful Website?
If you follow these tips for choosing website photos, you’ll end up with amazing images for your website. Having images is extremely important to keep your audience interested in your content. Remember that relevance and originality are very important to bring your website images to the next level.
If you found these tips helpful, make sure to check out our other blog posts.