Bonus codes are one of the best methods to attract new gamblers as they provide a sense of exclusivity and personalization. On top of that, gamblers are far more incentivized to use the bonus codes whenever they stumble upon them, especially on websites that are not directly linked to the online casino they play at. Finland is one of the most lucrative online gambling markets seeing that 8 in 10 citizens have engaged in some sort of gambling within the last twelve months. Online gambling is heavily restricted in Finland, and there are no licensing and regulations which makes advertising an online casino reasonably tricky. Marketing campaigns targeting the Finnish national television stations and local newspapers are not allowed, making bonus codes even more appealing. Let’s check out the most popular bonus code, or kolikkopelit bonuskoodi, types ideal for targeting Finnish gamblers.
Deposit Bonus Codes
Finland’s gross gambling revenue for 2020 will be at €1.6 billion, with a split between lottery games, video slots, and sports betting. Gambling at online casinos has the most considerable percentage, at 48%, split between online offshore and onshore. Overall, for 2022, a forecast of €0.4 billion will go to online casinos licensed in offshore jurisdictions. Undoubtedly, most of that revenue will come from deposits, and that’s where bonus codes could come in handy. Offering gamblers that have a bonus code a better deposit bonus match or additional free spins will be an invaluable tool.
Free Spins Bonus Codes
It should come as no surprise that most gamblers appreciate free spins with their deposits, and Finnish gamblers are no exception. Most online casinos will run promotions whenever they want to promote a newly added video slot, and they offer free spins so that the gamblers can test out the game without having to risk their funds. Additionally, promoting the portfolio of a specific iGaming provider is also standard practice within the gambling industry. To attract Finnish gamblers, it would be a good idea to offer free spins on popular video slots in Finland. Here are a few titles that have recently gained traction on the Finnish gambling market:
- Book of Dead – Unsurprisingly, the video slot from Play’n GO is immensely popular everywhere, including Finland. The Egyptian-themed video slot has immense win potential in the bonus feature round, where the Explorer symbol can pay up to x500 the initial wager. Book of Dead RTP sits at 96.21%, which is above average.
- Starburst – The five-reel and three rows video slot from NetEnt has a simplistic design that keeps gamblers engaged. Starburst does not have a classic bonus feature and instead awards gamblers a re-spin whenever they land wild symbols on the middle reel. The main appeal of the video slot comes from its immense payout potential at x5,000 the initial stake. Starburst has an RTP percentage similar to Book of Dead, at 96.10%.
- Wolf Gold – The third most popular video slot in Finland comes from famed iGaming developer Pragmatic Play. With a brightly colored native-American theme, its main draw is the free spins that can be triggered by collecting Sunset Canyon symbols. Wolf Gold also has a Mega Jackpot that can pay x1,000 the initial bet and a maximum payout at x2,500 the initial stake.
Online casinos can provide bonus codes that offer a better deposit bonus match, free spins, or even no-deposit bonuses to attract Finnish gamblers. Ideally, free spins should be available on the video slots mentioned above, as they are the most popular in Finland.