In dental school, you learned all about dental techniques, health and safety, and patient care. But, one thing you might not have learned about is dental branding.
However, without it, your practice will struggle. Like any business, good branding is essential for building up your practice and getting noticed.
If you’re about to open your dental practice, here’s what you need to know about dental branding.
Why Does Dental Branding Matter?
There are over 200,000 dentists working in the US, with several often operating within the same town. If you’re wondering why dental branding matters, it’s because it’s essential to attracting new patients!
Without a solid marketing and branding strategy, you won’t attract new patients to your practice, making it impossible to survive and grow your business. Done correctly, branding gives you a unique edge that helps you stand out above your competition.
What Branding Elements Should I Consider?
There’s plenty to think about when it comes to your branding, starting with your logo design. Your logo is often the first thing potential patients will see, so it’s worth investing in a logo that looks professional, is easy to read, and is welcoming.
Next, think about your website. If you’re thinking of visiting a new dentist, one of the first things you’re likely to do is visit their website.
So, make sure your website is fast, SEO-optimized, and easy to navigate. It should include all of the details about your practice, including opening times, credentials of each dentist, and a list of procedures you specialize in.
When it’s time to start running dental marketing campaigns, you should also think about landing pages on your website that you can direct your ad traffic to, ideally with an email signup or a ‘click here to book’ button.
How Can I Improve My Brand Strategy?
If you’ve never put much thought into your branding, don’t worry—it’s never too late to make some changes!
To improve your branding, first think about your demographics—what type of patients are you trying to attract? This could be parents, families, or senior citizens, but be sure to tailor your branding and marketing to suit their interests.
You can also hire a brand consultant to help you out. They’ll review your current branding and make expert suggestions on how you can improve.
Improve Your Dental Practice With These Tips
If you’re ready to attract more customers, use these dental branding tips to make some positive changes to your marketing. Because dentistry is such a competitive field, it’s worth investing in your branding, since it helps you bring in new clients, improve your brand awareness, and increase your profits.
Get started today and before you know it, you’ll be getting more new patient inquiries than you can handle!
Was this article helpful? If so, please read on to find out more.