Did you know that 81% of shoppers do research online before they purchase something? The truth is that they are likely looking at any website that sells the product. However, you can rest assured that they are taking a look at the company’s website as well.
If you have a new business or a small business that needs to find its footing, you may not even be considering the importance of getting a website or any type of brand awareness. After all, there is a lot to do when you’re just starting out!
Truthfully, however, getting a website sooner rather than later is a smart move. Even if it’s just a simple website, it’s going to make a difference in your profits and overall sales.
So here’s the question: why is a website for a business really necessary? Keep reading below as we get into all of the reasons that you need a great business website set up today.
More Professional Appearance
As we stated before, a majority of people will do a little bit of research online before they purchase something. That could be about the company, the product, or the competitors available. Not having a website not only makes it harder for someone to find information that they might want, but it also makes you look less like a professional business.
Even if you have a social media profile, it’s still not as professional as a legitimate website that is designed and optimized to work for your business’s best interests. Your website is the prime spot to showcase the side of your business that you want your customers and future customers to see, so taking advantage of that shows the customer base that you’re serious about what you do.
New Customers Through Search
Are you not trying to attract any new customers? Most business owners would probably say no to that question, especially if they are already struggling to get orders or sales.
Every company, no matter the size, experiences turnover in customer numbers at some point. If you want to keep those numbers up at a level that brings in profit, you have to attract customers that haven’t heard of you before. The best way to do that is through search engine optimization on major search engines.
Having a website that is optimized to rank well for different search terms that relate to your business, brand, products, and services will give you new customers to work with. You can hire professionals, like those at Hilton websites, to help make this possible.
Display Your Best Self
A website for your business is the best place to show off any positive reviews and testimonials that will help show site visitors that you have a good reputation with any previous customers. You can get social proof this way, which is great for increasing your credibility with any people that read your website (including potential customers).
People like to hear about the experiences of others because it gives them something to expect, which makes it easier to make a decision. If you seem like the most credible option to someone, they are more likely to choose you over another business. They expect you’ll do a good job or offer a good product.
Your business website will help you show off any mentions you may have had in other blogs, newspapers, or on other websites. If you’re particularly proud of any of these accomplishments, you can use this as an archive for your business at the same time.
Show Off Products or Services
Your business website gives you the chance to show off photos and information on your own terms. You can have a say in how the website looks, what types of images are featured, and what people think about you after seeing the site.
Not only is this important for overall brand management, but it also is important for developing reliability with your customers. If they see something online that they like, they can expect that to be the same with any sales they make with you.
Encourage Your Customers
Websites are a wonderful way to get your contact information to anyone that might need it because it is available online at any point in time. Instead of having to find your information on the door of your store or asking a friend, they can just look it up on their smartphone.
In addition to that, if you want people to be able to find your business easily, you can incorporate a Google Maps feature on your website to make this simple. An embedded map is something that any web designer can do for you on your website so that customers don’t have to waste time trying to look up your address.
If you’re a business that hosts events, this is crucial to maintaining your success.
Creating a Website for a Business Is Smart
Working with a web designer to create a website that looks good, is search engine optimized, and has all of the features you need is not as difficult as you might think.
As you can clearly see, having a website for a business (small or not) is extremely important in today’s modern age. Your online presence tells a customer a lot about you as a business, and without one, your competitors may kick you to the curb.
Did you find this article helpful? If you did, check out more business-related content like this on our website next.