Ever wondered if your business should invest in advertising jingles and slogans?
These are more than 10 to 30-second songs on the radio. With the right marketing, they can become powerful assets for your brand.
But what are the benefits of advertising jingles? Discover why you should invest in advertising slogans and jingles with our in-depth list below:
Easy to Remember
One of the biggest benefits is the fact people will remember these short songs long after hearing them. Think about catchy jingles such as the “I’m Lovin’ It” tune of McDonald’s or the “I’m a Toys’R’Us Kid” song.
People might not remember the visuals of your ads or the exact product you were showcasing. They will remember the jingle and thus the brand behind it.
Great advertising jingles can draw people in. Well-composed jingles not only entertain but also inform.
Jingles with catchy tunes will stick in people’s brains. When they hum the song, they’ll also remember the information laid out in the lyrics. Sooner or later, that information might push them towards your business.
If the jingle makes someone curious and convinces them to check out what you offer, that’s already one quick tic for your conversion rates.
When people hear advertising slogans and jingles, they often associate these with popular brands. It’s rare to hear and remember a jingle from a small business that doesn’t make a big splash in the market.
One jingle can make your business appear more professional than your competitors.
Of course, you have to live up to that expectation. Don’t make advertising jingles through DIY methods. Consult experts for professional jingle production to make sure you put out something worthwhile.
Good For Branding
One of the biggest benefits of slogans and jingles is how it helps your brand image.
A positive tune can go a long way in making people feel happy about your brand. The message and style of your advertising song can imprint a certain mood on listeners. When they see your logo or products, they might feel the same way they did when they heard your jingle.
Keep in mind that this can also work against you.
If you don’t practice caution, a bad jingle could ruin your business. People might associate the wrong message with your brand. Take time and always test your jingle with a control group before releasing it!
Make the Best Advertising Jingles and Slogans Now
What are you waiting for? Hire the best production team and start working on the best advertising jingles and slogans! Spread your brand, look professional, attract new customers, and embed your brand into people’s everyday lives.
Of course, using great jingles is only one effective marketing technique. Discover more through our other digital marketing and business guides available today. If you’re looking for posts about entertainment, technology, and more, we’ve got you covered on that front too!