As an auto accident injury attorney, you provide valuable services to people who have suffered severe physical, mental, and emotional trauma. Yet, you can only help car accident victims who know about your practice. If someone doesn’t know you exist, how can they hire you to be their attorney?
At this point, we haven’t told you anything you don’t already know. However, we’re not here to talk about the importance of your services or why you need better brand awareness in your community. We’re here to talk about how to get more clients.
Keep reading for a quick guide on how to get more personal injury leads.
Offer Free Case Evaluations
If you want to attract more clients as an auto accident injury attorney, you need to put yourself in the mindset of the car accident victim. They’re hurting, physically, emotionally, and financially.
Right now, they’re desperate for answers. Be their beacon of hope by providing them with a free case evaluation. This will help you get your foot in the door with potential clients.
Help them understand more about their damages and their potential settlement. Teach them how they can add credibility and strength to their personal injury case and advise them on how to move forward.
Use Local SEO to Increase Your Online Visibility
Search engine optimization is vital for your brand awareness. When car accident victims have questions or are looking for an auto accident injury attorney, they do research online. If your website isn’t coming up in their search results, you’re going to be missing out on tons of potential clients.
Boost your local SEO by:
- Registering your website with Google My Business
- Implementing relevant keywords throughout your site
- Filling your blog with engaging content
- Using link-building (internal, external, and backlinks)
- Using multiple forms of media embedded with SEO metadata
- Writing meta descriptions for each page
- And more
You can also use paid sources to get car accident leads. This can be a quick and effective way to find more clients, rather than waiting for them to find you.
Building Relationships With Potential Clients Using Content Marketing
As noted earlier, car accident victims looking for personal injury lawyers are desperate for help and information. In most cases, they begin by trying to find their own answers. This means reading blog articles online.
Make an impression and start building a relationship with potential clients by providing them with relevant, valuable, and informative content. Content marketing can include blog articles, social media posts, emails, and advertisements.
As an auto accident injury attorney, content creation will also help you demonstrate your experience and expertise. You can build credibility with clients before you even meet them. Include internal links leading website visitors to your contact page, case evaluation appointment page, services page, other articles, etc.
Furthermore, the more content you have on your blog, the more you’ll be able to implement white-hat SEO. This will improve your SEO ranking, boosting your website visibility.
Are You an Auto Accident Injury Attorney Looking for More Clients?
There’s a lot you can do to get more clients as an auto accident injury attorney. Start by following the steps listed above. And remember, you can never be too knowledgeable when it comes to marketing your legal services.
If you want more marketing tips or business advice, don’t go anywhere. We have a lot more content on our blog created to help professionals like you. Browse through some of our other articles while you’re here.