What are your business goals for 2022? Reach more customers and conquer a new market? Increase brand awareness or release a new product range? Or maybe this is the year you finally start your own business?
No matter what your goals are or where you are in your business journey, there is one tool that can help you achieve your resolutions much more quickly and effectively: custom stickers.
You might think of stickers as something that belongs on playgrounds and in kids’ hands. That is not the case at all. In fact, stickers are one of the oldest marketing tools in existence. And they still work. Are you curious to find out more? Then read on.
- Take the eco-friendly route
Taking care of the environment is usually right up there with New Year’s resolutions. Your business might already offer eco-friendly products or invest in green energy, which is amazing. Others might wonder where they can possibly start to make greener choices.
Stickers can help. While they are typically associated with plastic, many sticker printing companies, like this one, offer great eco-friendly alternatives. You can find completely biodegradable stickers made from wood pulp or even sugarcane fiber.
This means that you can easily revamp your packaging to be 100% compostable without compromising on your branding. All you need to do for this is source compostable packaging materials and stick to your branding using stickers.
A 2021 YouGov study even found that 57% of US consumers are willing to invest more money into sustainable products. This shows you that there is a clear trend towards eco-friendly products that you do not want to miss out on.
- Elevate your packaging
Speaking of product packaging, do you know that you can turn even the most basic cardboard box into a real eye-catcher using stickers? Just take a look at the picture below to see for yourself.
Thanks to the holographic sticker added, this packaging evokes a luxurious, premium product quality and will definitely draw customers’ attention to your brand. There are no limits to your imagination, and you can even go for a more extravagant shape by choosing a die cut sticker instead.
Stickers like these are printed on so-called effect materials. There are many different options to choose from, ranging from gold and silver to metallic, clear, and fluorescent vinyls. With these, you can highlight particular product features or brand a limited edition range without any extra hassle.
- Use the power of gifts
That is all great, but how can stickers possibly help you to reach new customers or increase word-of-mouth advertising? This is where their real superpower becomes apparent. All you have to do is to add free stickers with every single purchase or hand them out for free at business events.
When we receive a free sticker, we do not think of it as advertising. Quite the opposite: free stickers are seen as gifts. Gift-giving is well-established in the world of marketing, but it can be hard to find the bliss point between offering your customers something of value and sticking to your budget.
With stickers, that is no problem at all. They are incredibly low-cost and are valued by customers, no matter their age. When given as a gift, they even activate a psychological reaction called the rule of reciprocity. Upon receiving a gift, we want to return the favor in some way. In a business context, this can be through a repeat purchase or a well-meaning recommendation.
All of these will grow your brand exponentially. Just think about your customers going out into the world with your stickers on their laptops and water bottles, singing your praises to their friends and colleagues.
Are you ready to make this your year and use custom stickers to grow your business? We hope so and are excited to hear about your experience. Please feel free to share them in the comments below.
