Around 93% of consumers consider visual content to be the key deciding factor in a purchasing decision, which means you must flex your photography skills, so your products stand out.
Aside from the staggering statistic, knowing how to present your products shows your brand is credible, helps you stand out from competitors, and drives sales. Perhaps you’ve wanted to improve your product photography skills, but you’re not sure where to start.
Sounds like you? Don’t worry, you’ve come to the right place. Here are seven tips to help you.
- Use Proper Lighting
One of the top photography tips is using proper lighting. Decide whether you want natural or artificial light, depending on the equipment available and the time of day.
If you choose natural light, for example, open the curtains, place the items by the window, and shoot in the early morning or light evening. This is great if your products are meant to be used outside or emphasize the surroundings to contrast the item.
Artificial light such as strobe light allows you to focus on a specific area. To use this, build a studio setting so you can alter the lights to ensure your image is crisp. If you’re interested, then find out more to guide you through the process.
- Shoot With a Tripod
Every photography company will tell you how crucial stability is while shooting. Regardless of how well you hold a camera, invest in a tripod so you can maintain consistency and focus. Luckily, tripods are an affordable addition to your toolbox.
You’ll notice there are two types, traditional and flexible. The former supports cameras and smartphones but is mostly fixed. In contrast, the latter lets you bend its legs and place them on different surfaces so you can experiment with various angles.
- Choose the Right Backdrop
Whether you’re working with a photography service or alone, take time choosing the right backdrop for your products.
Most small business owners choose a white background because it works with a range of colors and makes it easier for the viewer to see your products. As you prepare the backdrop, remove any clutter, so nothing fights for the prospects’ attention. Plus, many business owners use white because it works well on their websites and social media pages.
Bored of white backgrounds? Then, try using yellow, pale blue, and lilac, as this helps enhance the product and produce crisp results.
Another great way to stand out is by using simple props in your photoshoot. Make sure these are simple, work well with the color scheme, and are relevant. For instance, if you’re selling cupcakes, dot flowers around the plate or enhance the color with glitter.
As you choose props, ask yourself whether they add to the image or take the focus away from your product.
- Shoot a Range of Images
To have a successful product marketing strategy, you must learn how to adapt.
You can do this by shooting multiple shots and play with the angles to see which one looks the best. If you’re struggling, put yourself in the customers’ shoes. What features do you want to see? Is this angle convincing the viewer to invest in your brand?
Further, put your product in context. For instance, if you’re selling jackets, then show models wearing your jacket when they’re hiking or mountaineering. Your goal is to help customers imagine themselves using or wearing your product, so use this as inspiration.
- Use Color Theory As Inspiration
Understanding color theory can improve your business marketing strategy as it helps you stand out from similar products in your industry. And because product photography is visual, it’s important to know how to play around with different hues and create an arresting image.
Also, make sure you choose the best representation of the product’s colors. Brands often increase the image’s saturation or meddle with the contrast so much that it changes the product’s color in the photo. As a result, the customer may be unhappy when they open the package and leave a negative review. Instead, slightly alter the color, but make it realistic, so there aren’t any surprises.
Then, once you have the main color, figure out which shade works well together. For instance, yellow and blue are a popular color combination, alongside gray and lime green.
- Have Images for All Product Styles
Have you ever found the perfect t-shirt online, but it doesn’t have an image of it in blue, your favorite color? Don’t make this same mistake, as it’s a surefire way to deter customers from your site.
So if your product is available in a range of colors, post attractive photos of each one; otherwise, the customer won’t buy it.
- Don’t Forget Post-Production
You haven’t completed your product photography shoot until it’s been edited with software. This lets you remove shadows, boost the colors, and alter anything that doesn’t look visually appealing.
Although it’s tempting, avoid going overboard because you don’t want to completely transform your product. If you’re feeling overwhelmed, book a photo editing class so the teacher can explain the different tools and help you achieve your desired look.
Or, if you don’t have the time, outsource your photo editing need for the best results.
Use These Product Photography Tips Today
Hopefully, after reading this article, you’ll use these product photography tips.
Start by choosing the proper lighting, always use a tripod, and find the ultimate backdrop for your product photography shoot. You should also use color theory for inspiration, shoot a range of images, and use photo editing software for the best results. Good luck!
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