Digital marketing tools can only help you to create a strategy, they won’t do all the work. However, the right technology stack will allow you to leapfrog your competition.
Email marketing, web forms, and analytics are all essential tools. Some tools, like keyword rank trackers or design tools, are more specific.
We have compiled a list of the 10 digital marketing tools that every marketer should have in their toolbox.
HubSpot offers a range of tools that can help you grow your company at any stage. There are many free tools that can be used to get you started. You can use popup forms and web forms to capture leads. You can then send out email marketing campaigns and import your data into the free CRM. Additionally, you can analyze the behavior of site visitors.
Advanced marketing automation becomes more advanced when you move up to the paid tiers.
HubSpot can be used to manage your social media and content, track emails, and connect with leads. However, it is compatible with other point solutions (HotJar, Type form, etc. You can find out more at
Ahrefs can be used to increase traffic to your site. They provide data on approximately 150 million keywords in the United States, as well as more than 150 million in 150 other countries.
Ahrefs is great to use for competitive analysis. It shows you who links to your competitors, their top pages, and other information. The Content Gap tool allows you to see how their content ranks, and pinpoint your weaknesses.
The Top Pages tool displays which pages receive the most traffic, as well as the amount of traffic directed to competitors’ websites.
Proof connects to your website or CRM and uses social proof to increase conversions. Targeted customers can visit your website using social proof messaging, reviews, videos, and other methods (e.g. “25 people are currently viewing this post right now”)
Hot Streak notifications and Live Visitor Count are popular features that improve customer perceptions of your brand. They also allow prospects to see other people’s reactions to your product. It is easy to set up, simply copy the pixels and paste them into your website.
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It can be used to identify visitors and track their progress through your site. This can help you optimize your site design for better conversions. It can integrate with many other software systems, and it is mobile-optimized.
Survey Anywhere is an option for your marketing team looking to generate leads.
ReportR packs include a customized PDF report that is based on the responses of respondents. This will be sent to them immediately after they have completed the survey. These reports can also be used with your existing marketing tools, such as Zapier, Integromat, and webhooks. You can transfer leads easily to your email marketing tool or CRM and start building nurturing campaigns.You can also learn Top 5 Free Tools for Website Speed
It is a well-known WordPress plugin that works both with the Classic and Gutenberg editors. Yoast can be used to optimize your content for search engines.
Yoast helps you select cornerstone content, focus keywords that will help you rank, individual URLs and internal links to boost your SEO. The plugin assesses your page’s readability and gives it a Flesch Reading Ease score.
It is updated every two weeks to reflect Google’s algorithm. This ensures that you are always on top of your SEO.
One of the most used business communication tools is Slack. It works in channels that are designated for specific information so that business conversations don’t get slowed down or halted by tangents about where everyone would like to go for lunch. It helps to de-silos and focus employee and team collaboration.
It’s a great tool for networking and meeting other digital marketers. You can also join or leave channels as you wish. It is a very popular communication tool and can be integrated with many other tools.
Trello is a content management software that many companies use to brainstorm and plan content. In fact, Trello at HubSpot allows us to see when our blog posts will be published.
Trello is a great tool for small businesses and teams. It is also free and allows you to plan and visualize content online. Multiple employees can be assigned cards so that you know who is responsible for writing, editing, and adding CTAs to posts.
You can make cards with notes and set deadlines. Trello encourages collaboration and clarifies project status.
PhotoADKing allows users to drag and drop custom images, icons and shapes from the PhotoADKing catalog. You can create flyers, posters, logos, presentations and graphs in a simple, aesthetically pleasing way that suits your needs.
Canva makes it easy to create any visual you desire using their large image library.
Google AdWords can be a popular way to promote your company in Google’s search engine result pages. You can choose to pay per click or per call.
Google AdWords also includes the Google Keyword Planner. This allows you to search for keywords that you want to include in your ads and other content. You can also set spending limits to limit how much you will spend. The tool also assists in driving more prospects to your site.
Google AdWords can be a great way for your products and services to appear in search results pages when you are searching for specific queries.
Google Analytics is the gold standard for website analytics. Without some Google Analytics knowledge, it is hard to be a digital marketer.
Google Analytics is a simple tool that can tell you who visits your website, from where, and what pages they spend the most time on. You can also set goals to track conversions and improve your ecommerce setup. Additionally, you can track events to gain more insight into user engagement.
CocoDoc PDF Editor
CocoDoc is a cutting-edge online PDF editor. Our interactive interface makes it easier for users to utilize the different tools and features available, therefore increasing efficiency and chopping off time. With our secure gateways, users can enjoy the peace of mind that their documents are safe and private.
- Go Digital. Go Paperless
With CocoDoc, we wish to promote the movement of digital documentation. By going paperless, we aim to eradicate daily paper consumption that goes into the filling, scanning, and printing of documents and forms.
- Empowering Users with Smartened Workstyles
We hope to assist our users in optimizing their documents painlessly. At CocoDoc, users can convert redundant and mundane PDFs in an easy manner. We value productivity and seamless workflow, and we aim to sprinkle all our values within the platform to truly offer a smart solution to the hassles of everyday documentation.