Why Video Content Marketing Works Well With Digital Marketing?
A partnership! When done well, it can work miracles and bring about magic. Wasn’t that a little bit over the top?
However, combining corporate videography marketing with digital marketing can really help your company achieve remarkable results.
Statistics show that 63 percent of firms globally are now DEPENDING on video marketing techniques.
And 83% of them think that the highly desired high ROI can be theirs with the use of video content marketing.
If you find this proof uninspiring, realize that this is normal.
Why would you base your choice just on statistics, you ask?
That is why you have access to this blog, where you may discover a variety of methods that video marketing may unquestionably do wonders for your company.
The Benefits of Video Content Marketing Strategies for Digital Marketing
You must have been looking for online money lenders in Ireland throughout the past week and then decided to check out some YouTube videos to learn more about personal loans and money lending procedures.
Customers drawn to your brand and its goods or services have similar thoughts.
A video is a fantastic tool for combining creativity and engagement with content. Despite being young, video content marketing has become extremely popular in a short period of time.
Most likely, for this reason, videos are now present on websites. This may be the reason YouTube overtook Google as the second most popular search engine. This is possibly the reason why video snippets are now used by digital marketers.
The most well-liked strategy for expanding a brand, products, and organization is digital marketing. Facebook is a component of this online advertising. By making this announcement, you can only use Facebook better going forward. Additionally, you can do this by sharing Facebook posts. Posts on Facebook with proper participation can embed any of your goods, services, or business. If you’re unsure about how to make a Facebook post shareable? You must develop an understanding of this. You can learn how to incorporate video marketing in your marketing efforts by doing a social media marketing course.
You can also obtain plutocrats from Facebook by using these services. Your attention may now go to the subject of how it is feasible. It’s not insurmountable, but you must know how to monetize Facebook for it. You must also use the techniques for making content shareable.
The age of audio-visual content is now.
The benefits for digital marketing in 2021 are as follows.
- A more practical ROI
- Increased content engagement leads to productive conversions and sales
- Google and video content get along well.
- Mobile users are interested.
- Videos provide e-mail marketing a new edge.
Want to learn more about them. Well then, you can simply continue reading.
More Practical ROI
As you are undoubtedly aware, a significant portion of firms nowadays have already placed their trust in video content marketing.
And they did it since they had witnessed its success!
You also have the added benefit of giving your content a better presentation when using a video. As a result, the audience is drawn to a more useful version of the content marketing approach.
Your videos do not, however, have to be of the highest calibre (although that is also a USP). As long as the content you share in the video is what people are seeking for, you may create videos with either a quality camera or your smartphone.
Greater Content Engagement
Do you require content engagement?
Video material humanises viewers more. The hard fact is that they are more relatable than the most thrilling blog post. What people see and hear often leads them to believe and become persuaded.
If you still need more evidence, look at the statistics below:
In only one day, all of the videos you shared on Facebook received 8 billion views. 11% of the Facebook material posted consists of these videos.
Every day, 2 billion people log onto YouTube as active users.
Sales and Productive Conversion
According to surveys and studies conducted in this area, it was discovered that 74% of all users were persuaded to make a purchase after viewing audio-visual information.
Herein lays the magic.
Videos satisfy people’s insatiable curiosity. Customers are actually given a better understanding of the product or service. Additionally, they connect with audio-visual content more deeply and effectively because of this.
It encourages users to learn more about your company and its goods. That is lead generation, which equals conversion.
And some of them make automatic purchases of goods or services as a result of your movies’ effectiveness in persuading them with “active” content.
That’s sales, too!
Google and Video Content Have a Good Relationship
Have you seen anything lately?
When you perform a Google search, you will probably be presented with webpages, blog articles, and video posts from well-known sites like YouTube, Vimeo, Dailymotion, etc.
The fact is that people will watch your optimised video material, which means they will stay on the website or platform where you posted it for longer.
Search engines have a high probability of ranking optimised video material. If you have optimised video on your website, according to digital marketers, it is 53 times more probable that people will see it as the top result in a search.
You must attend to the following actions:
- Make your videos search engine friendly
- Include compelling titles and descriptions.
- Include a backlink to your website.
- Since interactive video is one of the newest trends, use it.
Mobile Users Show Interest
How many of you used your smartphones to get in touch with an online lender in Ireland?
Most likely everyone.
Now consider this shocking report:
According to YouTube, the amount of video content consumed increases by 100% per year.
And that’s only the start of a fantastic platform that can help you. You can reach more clients by using the mobile platform alone if you create films that are mobile-friendly and optimized for them (the majority of them are).
That’s intriguing, isn’t it?
Videos Freshen Up Your Email Marketing by Adding a Touch
Email advertising? What do you do with it?
You interact. You educate. You persuade.
Following that, leads are turned into sales (hopefully).
The process of engagement, information transmission, and persuasion will be accelerated with the addition of a video.
Market research researchers claim that including videos in your email marketing efforts can increase click-through rates by up to 300 percent. So, you now have a fix. Make email marketing more engaging by including videos.
Videos provide more insight into the product. You can obtain an understanding of it if you read about doorstep loans.
However, you may acquire more in-depth information about doorstep loans in Ireland when you view a professionally produced video on them.
Videos can sometimes be quicker and more effective than written or aural content, without disrespecting written content (like podcasts).
This is so that you can gain a deeper understanding of the merchandise that interests your target audience while also cultivating client relationships through fruitful interaction. If you want to learn how video marketing can be an effective marketing strategy for your business then you should do an online digital marketing course.
You need client relationships and involvement to run a successful business.
This time, you can obtain them through videos.
Founder and CEO at IIDE
Karan Shah is an Edu-preneur, Tedx speaker, Harvard alumnus specializing in eCommerce, and the founder of IIDE – The Digital School.
He is a reputed author on the topics of education, digital marketing, and Ed-techs. Over the years he has penned a plethora of articles in leading news outlets such as Entrepreneur, BusinessWorld, Education Times, and Youth Magazine to name a few.