SMM is not just 3 letters, it is an art that combines a whole “bouquet” of actions aimed at promoting a brand on social networks and building relationships with target groups. Not so long ago, social networks were used solely as a means of communication between friends and acquaintances, and today they have become another huge channel for business promotion and a source of income. Yes, yes, it is! Look around, almost every self-respecting brand is present on social networks and actively promotes its products and services using SMM tools. Even B2Bs are already actively developing in this direction.
For several years now, social networks have been holding a leading position in terms of attendance, among other web resources of the Runet. According to the latest data, almost every second Internet user is registered with at least one of them. You are not?! “I don’t believe,” is how old Stanislavsky answered this.
The audience of social networks is very diverse: there you can meet both a young girl passionate about romance novels and a 40-year-old top manager of some large corporation. That is why business owners are increasingly using SMM as one of the Internet marketing tools, because with a properly planned marketing strategy, it allows you to reach your target audience and effectively promote your business.
Comparing promotion in social networks with a standard set of advertising on the Internet (for example, banner or contextual advertising), we can highlight a number of advantages of this marketing tool:
relatively low cost;
very wide, but at the same time narrowly targeted coverage of the target audience;
the possibility of obtaining quick feedback from the consumer and prompt response to it, so to speak, in the “online” mode;
increasing brand loyalty by “humanizing” it
Marketers identify 2 main models for promoting a brand/business/company in social networks: SMM and SMO. A little higher, we have already figured out that SMM implies the promotion of a product or service through social resources: various social networks, blogs, forums, online communities and, sometimes, even some media resources in which users actively communicate. Now let’s look at the second model – SMO. It consists in increasing the effectiveness of SMM by improving the site itself. SMO specialists carry out internal technical work on the site so that the web resource can be referenced, quoted on social networks, blogs, forums and other sites. First of all, this is work on the content and interface of the web resource, equipping it, for example, with special “social network buttons”.
Promotion in social networks helps to increase brand awareness in the market and among consumers, form a positive attitude and consumer preference for the brand of potential consumers, promote the brand’s goods and services, smooth out negative situations, quickly communicate with consumers, bring additional traffic to the brand’s website, create your own advertising channels and much more.
SMM panels are services that make it possible not only to hang out on social networks, but to promote your content. Many users will immediately pay attention to this and want to try it. Only those users who use social networks to waste time will pass by. And if a person runs a business, then such a solution will be interesting for him and will give him the opportunity to get into the TOP as soon as possible, increase sales and become recognizable.
But not everything is as simple as it seems to many. Each service has its own downside, which is worth paying attention to without fail.
This type of practice is not uncommon. It exists and in the near future even more users will pay attention to it, because the business on the Internet is only gaining momentum. But, you need to carefully study all aspects and only then come up with something. We all want to attract an audience and find potential customers, but we don’t always get what we really need.
Many people use SMM panels for other than their intended purpose. On them, people are engaged in buying likes and views. Also, relatively recently, they began to sell shares of certain social networks. On the one hand – profitable, but on the other?
In conclusion, I would like to say that SMM is a modern, actively developing tool of Internet marketing, in favor of which you can bring a dozen arguments “for”, and “against” – not a single one. The main thing is to understand that SMM does not have an instant effect, you need to build a long-term competent strategy for promoting in social networks, which will definitely bring long-term results.