Search engine optimization is among the most effective marketing strategies that can bring massive free traffic to a website. There are differences between the way SEO is implemented for blogs and website pages. Both articles and blog posts have to be optimized differently.
This article discusses the difference between the mode of SEO implementation for blogs and webpages.
About A Website Page
Website pages are the pages that you see on the website of the business. It could be related to home, careers, about, product description, or services.
About A Blog Post
A blog post is a single page that has text content in it. It is created in the form of an article. A blog post comprises of images and videos. SEO service by ACG digital marketing incorporates the best tactics that yield enhanced visibility and high rankings for their client’s websites.
How Does SEO For A Blog Post And Web Page Differ?
Search engines like Google etc. do not evaluate blog posts and website pages in a different manner. The differences in the way they are created and how people interact and use them leads to changes in search rankings.
Why Is A Blog Written?
A blog is written to convey advanced level information in a simple manner. It is not a detailed post. It comprises of statistics and data and is generally around 500 words and are mostly written in the first person. Its main objective is to verify the content that surrounds it.
A blog can be educational, beneficial, and intriguing. It is not written with the intellectual tone that you normally find in the article. In most cases, the tone is amusing and casual.
As the language of a blog is easy to understand, it doesn’t require a lot of time to create it. It comprises images that assist in narrating the story as well as incorporating a visual piece to the web post to create engagement among the readers.
Why Is An Article Written?
The main objective to write an article is to offer a comprehensive insight on a specific topic or subject of an article. They are mostly written in the 2nd or 3rd person with a scholarly or educational tone. Normally they are 1,000 words in length.
They include well-researched information on a variety of topics. In place of imagery that has text. As they are detailed in nature, you can’t scan them easily. A writer has to do elaborate research to provide in-depth information to the reader.
Major differences between web pages and blog posts:
- Website pages help provide information about any company. Blogs, on the other hand, offer information about different types of topics.
- Where webpages are constant, blog posts are uploaded on a continuing basis
- Website pages are meant to acquire links than blog posts. They rank for long-tail keywords and head terms. Blog posts rank high for long-tail keywords.
SEO Differences For Website Pages And Blog Posts
Website pages are generally light on content. They are not heavy on information but acquire plenty of links. The home webpage has the highest level of page authority.
On the other hand, blog posts do not list for competitive “head terms” on search engines. These posts acquire fewer links compared to home pages. They don’t enjoy automatic traffic that results from branded searches. Blog posts are optimized for head terms. Blog posts would not usually rank for head terms, but can rank for long-tail keywords.
SEO can seem to be complex and technical to understand and implement in business marketing. To provide the maximum value to users, a business should first identify the needs of its audience and deal with the SEO second. Understanding how SEO remains different across website pages and blogs will help you implement it in the best way.