Did you know that there were over 1 million retail establishments in the United States in the 3rd quarter of 2020? With so many retailers in competition with each other, it is more important than ever to create a retail store exterior that makes people want to come in and check out what you have.
Keep reading to learn our top tips on creating a welcoming retail facade that people can’t resist.
1. Choose a Theme or a Story
One of the first things you can do is determine the story that you want your display to tell. Storytelling is one of the most powerful marketing tools that you can use to appeal to potential customers.
In order to tell your story correctly, you want to make sure you stick to a color palette to keep everything cohesive and attractive. Also, take the time to create a specific message so that your customers understand what story you are telling them.
Make sure that your store’s exterior is also up to par, such as your roofing. In the event that you need a reputable roofer to check your shingles or roofing materials, you can contact someone like Far West Roofing to ensure your store is up to code and safe.
2. Focal Points Matter
Next, you will want to anchor your story with a focal point. This is going to be the first thing that customers notice when they are looking at your display. Everything else that you add to the display will be built around this main focal point.
Make sure that the focal point you choose is at eye level. Also, use the right kind of lighting to create the ambiance that you want in order to evoke the right feelings from a customer coming inside the store.
3. Pay Attention to Depth
Something else that you want to do is add other elements to your display in order to build depth. Adding things such as props, backdrops, and interactive components will make your window more attractive. It will also promote more engagement with your display.
Keep in mind that you want to stay away from overcrowding and overfilling your display because it will drive people away from your store rather than attracting them in. If it is too cluttered it will make people assume that your brand and store are disorganized and cluttered as well.
Once you organize everything in your display take the time to step back and look at it. Make sure that it looks inviting to you and has the right amount of depth and elements.
Ready to Level Up Your Retail Store Exterior?
We hope that now that you have our top tips on making your retail store exterior stand out among the rest, you are feeling more confident and less overwhelmed with leveling up your own retail entrance.
If this blog post came in handy then we recommend browsing the rest of our business section for more tips and tricks.