There are over 4 billion people around the globe who use the internet daily. You can market your business using a billboard or the radio, but neither one can allow you to reach as many people as the world wide web can.
If you don’t have a strategy going on that can allow you to take advantage of these numbers, you’re missing out. It’s one of the biggest benefits of digital marketing, and that’s only the tip of the iceberg.
We can think of a million reasons why you should be moving your advertisements online. Check out this guide to learn what those reasons are.
1. It’s Affordable
In the past, the only method of advertising business owners had were billboards, newspapers, and the radio. There are limited spots available, so it took a ton of money to get your company seen.
Fast forward to today, and you can skip all these expensive traditional forms of marketing. The technology is there for you to reach millions of people, and all you need is a social media page and a website to do it.
Of course, you’ll need some kind of strategy, but that’s what 321 The Agency digital marketing services are for. You can argue that hiring a service to take care of your marketing is expensive, especially when you’re first starting out.
The thing is, with the large number of people that you’ll be able to reach out to, you won’t be hurting for money.
2. You Can Reach a Wider Range of People
We’ve already talked about this a lot, but perhaps one of the biggest advantages of digital marketing is the number of people that will see your advertisements. You’ll get customers that live countries away who might not have seen your billboard but did manage to find your social media page.
Not only will digital marketing allow these people to locate your business, but it also gives you a chance to see what your customer base is like and reach out to them. You’ll know if they have a problem with your product because they’ll tell you in the comments. This will allow you to make adjustments to your product to meet your target audience’s needs.
3. You’ll Grab the Attention of Mobile Users
Out of the billions of people using the internet, a good chunk of them uses their phones to browse. It’s much less of a hassle to use the computer in your pocket to look something up vs. getting out the laptop.
That’s why it’s so important to optimize all your platforms for it. Make sure that your website functions on mobile and functions well. A person is only going to wait a few seconds for your page to load before they hit that back button and move on to one of your competitors.
There are digital marketing tools available that can help you with all of this. If you don’t know the first thing about using them to get your mobile site going, you can always hire an agency as well.
4. Higher Productivity
The thing about digital marketing is that you can carry it out super quickly. Whereas before you would have to wait for days to get your name on a billboard or hear your radio advertisement, now you can launch a campaign that billions of people will see within an hour or two.
That means you’ll start seeing the profits come in faster. You can spend your riches on further processes that will make your business run smoother. You and your entire staff will stay way more productive.
5. It’s Reliable and Flexible
We’ve talked a lot about using social media marketing to your advantage, but it’s not the only option you have. You’ll find that the digital age is pretty flexible. You can run an email campaign, and there’s always the ever-reliable content marketing.
No matter what you choose, the internet makes it easy for you to stay on top of your campaign. For example, most social media platforms have analytic software.
If you have a business account on these platforms, you’ll be able to see what’s working and what’s not working. This way, you can stop any campaigns that aren’t getting much attention in favor of switching to a better one.
6. Building Trust With Your Customers
So, you launch a product. It’s received well, and it works the way you intended, but it could be better. Customers have actually commented to tell you so.
Do you ignore what they’re telling you and keep the product as is, or make the changes that they are requesting? The answer is the latter.
When you make adjustments based on what people are telling you (even if it’s super small ones), that makes the customer feel heard. It will give you a reputation of someone who cares about their clients and actually listens, which will create brand trust. This is something that only digital marketing could have given you.
Tracking is a neat feature that will stop you from overspending on ad campaigns that aren’t working for you. This software will tell you what ads your customers interacted with before buying something from your site.
You’ll see which ads are getting the most attention so you can keep those and drop the ones that aren’t sending people to your store as often.
Take Advantage of These Benefits of Digital Marketing
There are billions of people that surf the web each day. If you aren’t taking advantage of these numbers, you’re missing out. While a small group of people will see your billboard display, a lot more potential customers will see a campaign on social media.
You don’t want to miss out on the benefits of digital marketing in favor of a more expensive advertising option. If you’re looking for more ways to use digital marketing to help your business grow, visit the Technology section of our blog.