Amazon is an exceptional company that keeps growing faster than Jeff Bezos can make it into space. If you are looking to create a successful brand and earn a healthy revenue, the good news is that Amazon Stores let brands and sellers promote themselves and all their products on the platform.
In the past, only select businesses got to create their own branded Amazon store with a unique URL. Now, Amazon’s platform has become accessible to everyone.
Anybody can jump into the ecommerce industry to sell their products. If you want to be the best Amazon seller, here are some tips for propelling your brand.
Why Create Branded Amazon Store?
When you create a branded Amazon store, you get an excellent platform to showcase all your products in a separate area. This is away from most of the search results competition that you often see on Amazon.
This is free for most existing sellers. All you need to do is create an account and start reaping the benefits and features. You can elevate your brand’s reputation with Amazon’s advertising strategies. They will also give you a unique URL that is trackable.
Your products will not appear next to your competitors. Customers will see links and ads to your dedicated branded Amazon store. This will improve the consumer experience while you take advantage of the higher traffic to your page.
Amazon has an exceptional advertising program if you are an ecommerce seller. With the platform’s support, you can create your best ecommerce store and market your brand. When you tag the unique URL assigned to your store, you can always gain valuable insights.
These are ecommerce KPIs that will give you information about sales numbers, conversions, demographics, and shopping behavior. Then you can use this information to make better ad campaigns.
Sponsored Product or Brand Ads
Sponsored products ads let Amazon sellers bid for specific keywords. This helps gain instant visibility on the platform. You can expect to feature on the first page when someone looks for your keywords.
Then you only need to pay for the ad when people click to view your products. Then you also have sponsored brand ads. This comes after you have gone through signing up on Amazon Brand Registry. This will get your branded Amazon store ready.
Then you can promote your brand entirely instead of individual products. It is best to pick three products that should feature next to your logo and brand name.
Sponsored Display Ads
These are ideal for an ecommerce seller with a lot of advertising experience. This type of seller would also have a larger budget to spend on marketing. Sponsored Display Ads create multi-faceted retargeting campaigns.
This will be based on your customers’ shopping interests and habits. If someone has clicked off your pages on Amazon or any of your other pages, you can rely on them getting a decent retargeting campaign to lure them back to you.
Amazon Brand Registry
You need to go through Amazon Brand Registry if you want to establish your own branded Amazon store. This is necessary because you can benefit from having more control over your brand and products on the platform. Amazon’s automated protections can also remove any infringing content.
When your brand is finally registered on Amazon, you should use its analytics features. These will help gain insights to analyze your ecommerce KPIs.
This way, you can get valuable data that lets you compare products like your own, check out your customers’ demographics, find out income, education, gender, and so much more.
This will help you get a better grasp of your target market if you want to be the best Amazon seller. Then you can always have your products featured on the top page with high conversion rates.
How to Create Your Store?
The first step is to have a seller’s account. Before that gets approved, you need to send them your business address, identity verification, tax ID number, account name, payment details, and anything else that forms your company.
Then the next step is Amazon Brand Registry. This is for those who have registered their products and packaging with a registered trademark. After your brand gets registered, you can access all kinds of features.
These can be brand messaging advice, marketing assets, product categories, and anything else that boosts your advertising opportunities.
After registering your brand, you need to create the homepage for your epic store. When you go to your Amazon Vendor Central area, you can see the options to “Manage Stores.” This is where you can choose a great template and theme for your homepage to attract customers.
This is the fun part because you get to drag-and-drop texts, images, videos, and so much more. These will help highlight your best products. You can also add a video to your page that tells your brand’s story. If you show the faces of people behind your branded Amazon store, customers will trust you more.
Keep in mind that this can be challenging to navigate if you are new to Amazon or do not have enough experience selling products. Here is how you can hire an Amazon consultant to drive your business forward.
Add Your Products
Your product should be optimized and uploaded on the platform at this stage. You can either promote these on your store or use Amazon Standard Identification Number (ASIN).
This will help you find all individual products easily. Otherwise, you can let Amazon set up your store by using the most relevant keywords for your ecommerce industry.
Enjoy Your Store
After creating your branded Amazon store, you should sit back, and take a big smile knowing, that you have a strong presence on the platform. You deserve to take advantage of all the wonderful benefits that come with being an ecommerce seller on the largest platform in the world.
Always hire a professional if you struggle to get things started and be the best Amazon seller today. If you enjoyed reading this ecommerce guide, check out some of our other posts for more information.