Many SEO efforts include blog content. Despite the apparent value of developing it for SEO, you may wonder what the typical lifetime value of a blog post is, as well as how to extend and maximize it.
The answers to these questions are inconclusive, unfortunately. It would be best to consider many variables, including your SEO goals, the web spaces where you operate, and changes to search engine algorithms that occur over time.
Many claim a blog post’s value decreases drastically after 30 days. Even so, a Halverson Group study with Izea showed that it’s 24 times more than this. Despite the complexity, this post can offer general guidelines and best practices to boost your blog’s lifetime value.
What Are The Best Types of Long-Term Content?
Often, people attempt to determine a blog post’s long-term benefits in a vacuum rather than considering how it fits within a website’s overall blog content strategy. A blog post’s support for your overall SEO strategy is a factor that determines how valuable it is long term.
For instance, a career prospects page for civil engineers can be valuable content for a college’s website. But a comprehensive catalog of career information relevant to the institution’s degrees would make that content far more helpful.
If you were to predict a piece of content’s long-term value based on its own merits, how would you do it? A long-term content investment typically has the following elements:
- It doesn’t date itself through the language used
- There is no chance that the content will change soon
- It doesn’t appear to be overly promotional
- Content is in-depth, relevant, and helpful to the reader
- Intent reflects in the content
- Posts published on the website previously have not explored the information presented in the post
- A clean, professional, and readable copy
The Benefits of a Consistent Blogging Schedule
Regularly publishing your blog content improves its long-term value. As a result, you must continually enhance and refresh your existing content instead of staying ahead of its rapidly dwindling value. Your content can reap significant rewards by providing your audience with relevant content and boosting keyword signals.
Nevertheless, regular blog posting confers additional value regarding search engine algorithms. A frequent publication schedule encourages search engines to crawl your page content, which improves indexing and user-facing SEO updates. Your blog is more likely to draw traffic or earn backlinks if you create more assets. Furthermore, you could use guest posts as one of the most effective link building methods. It’ll help you outrank the most influential posts in your industry.
Creating Linkable Content
Understanding your content’s long-term goals is crucial when assessing its long-term value to your SEO strategy. Most marketers think of keyword-focused blog posts as part of their mid- or top-funnel blogging strategy, but that’s not the only kind of content that works. Various SEO goals require different linkable content, varying for each purpose.
Linkable content must follow some best practices. Most importantly, it should appeal to a broader audience than your target audience, especially to websites affiliated with external sites from which you hope to build backlinks. It may strengthen your domain authority signals by helping you earn these valuable backlinks.
Revising Previous Blog Content
The best way to increase the long-term value of your blog content is to strategize and revise it regularly. Here are some tips for adjusting your content to extend its life:
- Taking care of any grammatical or spelling errors
- Updating titles based on current keyword research
- Changing time-related language like dates to reflect the present day or to make them more universally applicable
- Verifying that links are still active and relevant
- Searching for new content to link internally
You should, however, avoid over-revising your content, especially when it has already established a high ranking or is performing well concerning its strategic purpose.
Checking for Algorithm Changes
Search engine algorithm updates can affect the value of your blog posts. Content producers have no control over this variable. You can, however, ensure your content remains valuable against algorithm changes.
Firstly, keeping an eye on ongoing algorithm updates would be best. But understanding the algorithm’s underlying goals and updates is even more critical. Ideally, the algorithm should provide searchers with the most relevant answers to their queries. You can better protect the value of your blog content from algorithm changes by addressing the questions and concerns of the intended audience honestly and thoroughly.
Your business can benefit from blogging in the long run. Your business website can benefit from fresh content updates with them. Providing readers with solutions to their problems is an integral part of blogs, and they can also include advice and a product or service that businesses offer. It can also be the basis for reaching customers on social media that provides value long-term.