So you’re about to take on a writing project but aren’t quite confident you can deliver the goods. From writers’ block to rookie mistakes like misrepresenting your audience and writing for search engines rather than humans, many people often get off to a shaky start in content writing. In this guide, we’ll let you in on tips that help us deliver high-quality content writing services without ever running out of steam. Our checklist is divided into three sections covering every aspect of content development – tools, processes, skills, and practices.
Talk to expert content writers at the best content writing services in India and they will tell you that preparation is vital. Proper preparation can make all the difference in your content writing process. These tips will help you start on the right footing:
Define your goals
Always start your content writing with clearly defined goals. Be as articulate and practical as possible when setting goals. If you’re writing for a client, setting clear goals can help prevent misunderstandings down the line.
The top agencies offering content writing services India use SMART goals – Specific, Measurable, Attainable, Relevant, and Timed. With the SMART model, you work your way through your goal creation by asking questions like ‘What’s the exact purpose of this content? Why is it relevant or important to my business or career? How do I measure the success of the project? Do I have the tools and skills to accomplish it? When can I complete it?
Analyze your audience
To create successful content, you need to tailor your message to the right audience. If you fail to meet your content goals, the problem might not be the content, but the audience. For instance, you could create killer email series with fantastic offers but end up frustrated if they’re not sent to the right people.
To profile your audience comprehensively, ask questions like ‘What makes them tick? What writing style and content type works best for them? What challenges do they normally face with your competitors? On what channels can you get the best out of them?
Set the voice and tone
Chances are your audience has heard your message a gazillion times already from different sources. To get that attention-grabbing edge, you need to strike a unique tone. This is what a writer at a content writing company would advisc – “Talk to your audience in a way that no one else does. Also, try using the same tone and voice consistently to prove your trustworthiness and give your audience a consistent experience.”
The Content Development Process
After defining your goals and determining how to go about them, it’s time to get your content underway. These best practices can make a huge difference in your content writing process:
Build Authenticity and Trustworthiness
Chances are you’re not one of the easily recognizable names in your niche – you’ll probably get there soon. But to mark yourself apart now, you need to create authentic, trustworthy content.
Thorough research and fact-checking are critical to creating content that commands attention. Your content should reflect extensive experience in your niche, with lots of statistics and facts to back you up.
Backlinks and quotes from expert sources can do your reputation lots of good. When you link back to authoritative sources or use expert quotes, their authority rubs off on you.
Work with a content brief
A content brief is a summation of a content plan. It gives you a glance at the fine details – the content objectives, target audience and intent, target keywords, and content outline.
A comprehensive brief provides a checklist to ensure you’re always on track with your content development. Make sure your brief focuses on a single purpose – trying to accomplish too much with a piece of content can take you off track.
Craft content for both humans and search engines
You may not have control over many factors that determine how your content ranks on search engines, but you wouldn’t want your content getting lost in the backwaters of the internet. SEO is as important as the quality of your content. Don’t just stop at finding the right keywords and searcher intent. Learn as much as you can about on-page SEO.
A content writing agency uses tools like SEMRush and Surfer SEO to ensure their content has all the necessary SEO signals. You can do that too. Use proper structuring (H2, H3, H4), and primary keywords in the main header and meta descriptions and some secondary keywords in sub-headers. Write short, simple sentences. Easier readability increases your viewer dwell times – a crucial ranking signal showing search engines that readers like your content.
Tips to supercharge your content writing skills
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Turn writers’ block into a creativity springboard
Now and then, you’ll run short of inspiration, just staring at the blinking cursor urging you on. Moments like this are perhaps a call to reflection. It’s probably time to change your perspective.
In the face of writer’s block, these questions help us keep our content writing services going nonstop:
- Who am I writing for and why is it important to them?
- What real-life scenarios or statistics can I add?
- What do other people have to say on the topic?
- What additional detail can I include?
Craft compelling content
Learning how to craft compelling content can transform you from a wannabe to a showstopper overnight. Get into your audience’s head. How do they think and feel? What makes them cry or laugh?
Make every line a hit – craft eyeball-raising headers, an irresistible intro, and persuasive paragraphs. Also, include effective CTAs throughout your copy to give your audience a sense of direction all through.
You can nail any content with proper preparation, an effective writing process, and excellent writing skills.
Do your due diligence, craft content that speaks volumes of your authenticity and expertise, practice the art of writing compelling content, and enhance the visibility of your post with appropriate SEO signals. Now, go knock that content off the park.