Did you know the construction industry generated over $2 trillion in revenue in 2019?
Construction is one of the most booming industries in the United States and is growing year after year. So, why not hop on the train?
As a skilled laborer, you’re probably tired of working under someone else for pennies. You have the grit, the work ethic, and want to start your own quality construction business – but you don’t know where to start.
If this describes you, we’re here to help! Keep reading to learn the top five secrets to building a money-making empire in the construction industry!
Purchase High-Quality Construction Equipment
Any successful construction business will be equipped with the right tools to perform the job right. Having low-quality equipment will lead to low-quality results.
Thus, a good portion of your initial investment should go towards high-quality equipment. These tools will not only lead to higher-quality work, but they’ll last for many years to come.
For those on a tight budget, you can always opt to rent equipment until you have the funds to purchase your own equipment. Alternatively, you can buy used equipment on websites such as Craigslist or OfferUp. However, be sure to thoroughly inspect the equipment prior to purchasing.
Make Use of Internet Marketing
When it comes to succeeding in today’s business environment, internet marketing is vital. Internet marketing can demonstrate expertise, establish your brand, and attract new customers.
Be sure to create a professional website with your services, business hours, and location. You should also make your contact information easy to locate so customers can easily contact you.
You can also learn about Search Engine Optimization (SEO) to help your website rank higher in Google’s Search Results. This will make it easier for people to find your business. Many people choose to hire a digital marketing agency to handle their website’s SEO needs.
Provide Outstanding Customer Service
According to Nextiva, people will pay 17 percent more to do business that offers great customer service. It’s no secret that outstanding customer service will have your customers coming back again and again.
Some of the research-backed advantages to good customer service include:
- Higher likelihood of retaining loyal customers
- Happy customers are more likely to recommend your service
- Better communication and organization
- Increased business
You should hire an office assistant that has excellent customer service skills. You can also implement a virtual contact center on your website. This will allow customers to stay connected around the clock!
Hire Skilled Construction Workers
The backbone of any successful company is its employees. This is particularly true in the construction industry, where performing a quality job is vital to retaining customers.
All employees should have a solid understanding of your company’s operations and procedures. They should also be highly experienced, trained, and competent in your field of construction.
For instance, if you’re in the commercial painting industry, your employees should know all the essential diesel air compressor tips in order to properly pressure wash a building prior to painting applications. In addition, employees should possess any certifications, licenses, or education required to work in their field.
Even if it means dedicating more funds to hiring highly experienced and qualified construction workers, it’s an investment well-made.
Network Like Your Life Depends on It
Undoubtedly, networking is one of the most valuable tools when it comes to building your business.
If you’re in commercial construction, be sure to connect with different contractors. You can do this by attending networking events found on Facebook groups, Eventbrite, and MeetUp.
If you’re in the residential sector, you can hold events, provide free information, and offer your services at a discounted price. In doing so, you’ll acquire new customers and get your business recognized by the community.
Building a Quality Construction Business
Building your business may seem like a long and challenging road to success. However, with the help of these five essential tips, building a quality construction business will be that much easier!
If you’re looking for further business advice, be sure to check out our other guides on growing your business.