Coffee, we can’t live without it anymore. Especially on the mornings after a party where all the carnival clothes (carnavalskleding in Dutch) and party supplies (feestartikelen in Dutch) have been pulled out of the closet. Yet we people are increasingly opting for a green cup of coffee. And of course we don’t mean the color of the coffee, but how sustainable the coffee is.
Knowledge of the origin
Many people started to learn about coffee during the pandemic. The ‘milk and sugar’ period is now a thing of the past. More and more people have studied the origin of coffee. As a result, the preference for sustainable coffee has increased significantly and vegetable milk is also in demand.
An important trend is that we want to be able to make the same choices in a restaurant or at work as we do at home. If you prefer to drink a cappuccino with oat milk at home, you also want to be able to choose this in a restaurant. The sustainable trends that have been around for a long time in the hospitality industry are now also breaking through in the private sector and at the office. We think it’s a good thing!
More and more people feel socially involved and climate change is a frequent topic on talk shows. Worldwide we are dealing with natural disasters. These include more drought and extreme rainfall.
We want to know the origin of our products; from which country does our coffee come, is it produced sustainably, under which working conditions. In addition, coffee with sustainable certificates is becoming increasingly popular. Coffee brands that are transparent receive much appreciation for this.
Use plant-based milk
In addition to choosing sustainable coffee, the trend of plant-based milk has been visible for a number of years. Consumers are increasingly drinking vegetable milk at home and in the hospitality industry. This has led to a huge development in the types of vegetable milk. For example, you can no longer only choose soy milk and almond milk, but also oat milk, pea milk and coconut milk are in demand.
And the fact that we drink it a lot in coffee is reflected in the various barista editions of plant-based milk. This is used specifically in coffee and foams up better for latte art.
Green coffee is hip! Are you already participating in this trend?