Online gambling started in the 90s and has steadily garnered its reputation since. It improves alongside the latest technology to answer patrons’ demands. When the pandemic hit, land-based casinos were restricted, making it hard to continue operations, and forcing some to close.
But the fun offered by casinos is still something gamblers crave, so they look for a way to play their favourite casino games. Eventually, they turned to online casinos.
The popularity of online gambling rose because of its innovation, accessibility, and profitability. However, newly established casinos find it hard to attract players when they are up against the many well-known options available globally.
Online casino expert and author Klara Czerwinska is aware of the demand for gambling options today, saying “… nie jest niespodzianką, że tysiące kasyno internetowe wyrosło, aby wykorzystać nowo odkryty popyt na hazard online”.
Below, she laid down tips on how to help new casinos compete with well-known and established casinos today.
The Online Casino Business in Poland
In 2019, Poland’s gross gaming revenue (GGR) was reported to be 1.5 billion euros. This statistic proves the success of the gambling industry in the country. However, the strict restrictions on online and land-based casinos in Poland make it difficult for new casinos to thrive.
The Gambling Act says that the only approved gambling games in Poland are Sports Betting and Lottery. Currently, only the company Totalizator Sportowy is allowed to offer casino games to the public. This includes slots, bingo, table games, and more.
Various casino licences are required in the country. Listed below is a short guide on how to apply for a virtual casino licence:
Prepare all the essential documents appropriate for each type of licence.
- Application form
- Identification details
- Business and game details
- Terms and conditions of the game, and
- Certificate of affidavits
- Ready other documents to prove your financial resources.
- A valid certificate of tax
- Social security arrears, and
- Financial statements
Wait for the application result. This could take between two to six months after the filing. However, a legal online casino licence is valid for six years, so the wait will be worth it.
Take note that foreign operators must translate all documents into Polish.
Each type of licence and permit for any gambling activity in the country has different rates to be collected upon application.
Tips on Competing with Other Casinos
Being knowledgeable on how to outperform your competitors is essential to your new casino business’ success. Here are some tips on successfully attracting players as a new online casino.
Offering casino bonuses is a well-founded and long-standing effective method for marketing a new casino. These include welcome, sign-up, deposit, and non-deposit bonuses that always attract new players. As a new casino, it is an advantage if you create a novel bonus for the players that is different from what the competitors already have.
As a new casino, it’s also important to have modern and secured payment methods. Today, many gamblers look for a cryptocurrency casino, where they can use a much safer method for deposits and payouts.
Other than cryptocurrency, new casinos should also implement other accessible means of payment such as credit cards, online banking, and electronic payments to reach more players.
Licensed Online Casino
There is nothing more important than getting patrons to trust your casino. Being a licensed online casino is a must as it establishes that the casino is regulated and approved by the government. In many countries like Poland, new casinos must apply for a licence to be considered a legal online casino before operating.
Brand Image and Modern Games
Aside from a casino licence, a casino’s brand image and offered games are also essential for creating a foothold in the industry. Having a new and strong casino brand enhances the business’ credibility.
You can also offer custom rewards, tournaments, repeat casino bonuses, and release new casino games. Make a reasonable effort in providing new, unique, and modern games on your site and connect with big game software providers such as NetEnt, Microgaming, and Betsoft for your players’ pleasure.
Good Marketing Strategy
Nothing beats an excellent marketing strategy. Start by building your website, ensure that it is easy to navigate, has high-quality graphics and design, and is SEO optimised. Then, provide good customer service that can assist players globally 24/7.
Hiring a marketing specialist is critical to achieving the set goals of your online casino.
Most well-established casinos also had humble beginnings. They prove that newly created casinos can also be like them someday.
There are many ways to outperform your competitors. With modern casino features and proper marketing, a small casino will be a renowned one in no time.